Former Creative Director of Amouage Perfume Christopher Chong
Christopher Chong, creative director of Amouage Perfumes for good 12 years, announced that he would be leaving the company, having resigned on May 1st, 2019. Chong’s announcement left us with a sense of awe at what those 12 years have meant to us, during this journey of success and excellence.
Chong’s successful debut was in creating Jubilation 25 for women and Jubilation XXV for men in 2007, even though he is destitute of formal training in the luxury fragrance industry. Chong is become a highly respected industrial leader and manager in the fragrance industry. He was able to steer Amouage Perfume house on artistic path to global success, and he achieved this by playing around an astronomical managerial competency.
Classically trained as a Lyric Baritone, Chong has often described his career as unorthodox and his role at Amouage as pre-ordained, “singing” various song cycles by bottling art and emotions. According to Chong, creating a perfume is always a process of storytelling. During his tenure at Amouage, he approached his work from a deeply personal perspective, adding layers of myriad contradictions and nuances. A multi-faceted maverick and creative risk-taker, each of his creations was a window to his mind, heart, and soul.
This first-rate art director was issuing perfume duos for a good while, having the best noses creating under his guidance: Jubilation 25 for women and Jubilation XXV for men were soon followed by the sweeping Epic for Men and Epic for Women, the floral saturation of Lyric Woman and Lyric Man, or the tropical jungle landscapes of Bracken Man and Bracken Woman.
Essentially masterminding rich fragrances which have really attracted people who love true luxury and superb raw materials (as can be attested especially in the gorgeous Attars of the brand, such as Amouage Homage), creating something of a cult in the process. Even when the skeleton is recognizable as belonging to a specific category met again, the fleshing out of the robust contours is impressive enough to warrant uniqueness.
For his departing adieu, Chong says, “I would like to thank Amouage for giving me so many opportunities to develop my perfumery skills. My 12 year journey at Amouage has been nothing short of epic and it has been an honor to meet and work with so many wonderful people along the way. I leave with enormous and enduring gratitude. I am truly grateful to everyone who believed in me, even when I was being challenging at times with my creativity. Your trust gave me tremendous courage and confidence to take Amouage from a relatively unknown Omani brand to the international recognition that it has today.”
He added, “This is not a swan song but rather a short interlude to enable me to focus on new projects and new challenges, so watch this space. This is only the end of the beginning.”